Reliable Client Side Beacons
PRESTOAds and the integration with PRESTOplay enabled reliable user specific client side tracking. The OMID certified integration of OM-SDK enabled viewability measurements that are not possible with server side events only.
The Demo
In this demo we show three distinct users playing the same content. While the content is the same for all users, the HLS-Interstitials inserted into the stream are personalized based on the user ID.
Once Ad Playback starts, PRESTOads start tracking all ad related events and reports them to a custom backend. On arrival, the backend forwards the received events to the table shown here.