Interactive and Non-linear Ads with SIMID

Our demo showcases the innovative use of SIMID to create non-linear, interactive ad placements that enhance, not interrupt, the user experience.

As you watch our featured video, notice how every 10 seconds, an interactive L-Banner ad gracefully appears, transforming the way you interact with content. The video player adjusts, shrinking without compromising the viewing experience, allowing both the content and the ad to coexist in harmony.

IAB's SIMID harnesses the full power of HTML5 to deliver truly interactive ad experiences across devices and platforms. Instead of being restricted by video player plug-ins or proprietary formats, SIMID gives advertisers and publishers the freedom to design ads with modern web technologies, ensuring rich creative possibilities that work anywhere HTML5 does.

Flexible layouts

Our SIMID implementation leverages this and we can use a single source to create different layouts and formats quickly. The video player dynamically adjusts its size and position to accommodate interactive ad overlays.

Interactivity

Because SIMID creatives are fully featured web pages, we can add interactive elements to the creative. This can be used to add buttons and links, or make the creative dynamic based on user interactions.

Here we are taking it a step further and use a QR code to enable interactivity even on connected TVs. Scan the code to see how interaction works and can change how users view advertising.